Stay Afloat: How We Tread The Wave

Stay Afloat: How We Tread The Wave

Despite all the fun and exciting days, riding the waves of coffee trends can be challenging as well. Here are some of the Three Folks’ ways to stay afloat!

The Culture of Coffee in Indonesia: Think Globally, Sip Locally.

The Culture of Coffee in Indonesia: Think Globally, Sip Locally.

From the craze of the convenient yet flavorful Kopi Susu to the emergence of uniquely-decorated independent coffee shops everywhere, The Culture of Coffee in Indonesia are surely growing for the better. Here are 5 things that you need to know:

  • Price sensitive nature and tend to prioritize convenience in every aspect.

  • Online food shopping and meal delivery services are growing robustly, making Indonesia on track to be the largest e-commerce market in Asia.

  • Craze of the convenient yet delicious Kopi Susu has proven that our market taste and awareness of coffee is moving to a higher quality.

  • Cafés and restaurants in shopping centre has become the go-to place to work or socialise, driven by growth of Indonesian social media activity

  • Independent coffee shops attracts millenials through unique decor and beautifully plated dishes, something that established brands lacking.

The Sun Rises in The East: The Growth of Coffee in Asia Pacific

The Sun Rises in The East: The Growth of Coffee in Asia Pacific

What stretch from the mountains of Himalaya to the coral reefs of New Zealand, has extensive variation of climate, and also brimming with great diversity of culture? It’s no other than the vast region of Asia Pacific; the region with highest growing economy rate, and the region with fastest growing coffee market (after Latin America)

The market is driven by low value categories such as instant coffee and fresh coffee, and with a 19% CAGR retail value, Indonesia holds the second place as the second largest and fastest growing market in Asia Pacific!