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Coffee

The Culture of Coffee in Indonesia: Think Globally, Sip Locally.

The Culture of Coffee in Indonesia: Think Globally, Sip Locally.

From the craze of the convenient yet flavorful Kopi Susu to the emergence of uniquely-decorated independent coffee shops everywhere, The Culture of Coffee in Indonesia are surely growing for the better. Here are 5 things that you need to know:

  • Price sensitive nature and tend to prioritize convenience in every aspect.

  • Online food shopping and meal delivery services are growing robustly, making Indonesia on track to be the largest e-commerce market in Asia.

  • Craze of the convenient yet delicious Kopi Susu has proven that our market taste and awareness of coffee is moving to a higher quality.

  • Cafés and restaurants in shopping centre has become the go-to place to work or socialise, driven by growth of Indonesian social media activity

  • Independent coffee shops attracts millenials through unique decor and beautifully plated dishes, something that established brands lacking.

The Sun Rises in The East: The Growth of Coffee in Asia Pacific

The Sun Rises in The East: The Growth of Coffee in Asia Pacific

What stretch from the mountains of Himalaya to the coral reefs of New Zealand, has extensive variation of climate, and also brimming with great diversity of culture? It’s no other than the vast region of Asia Pacific; the region with highest growing economy rate, and the region with fastest growing coffee market (after Latin America)

The market is driven by low value categories such as instant coffee and fresh coffee, and with a 19% CAGR retail value, Indonesia holds the second place as the second largest and fastest growing market in Asia Pacific!

Living in A World of Coffee: Entering The New Era

Living in A World of Coffee: Entering The New Era

After more than a decade of steady global growth, coffee has become the world’s fifth most popular beverage by volume consumed. It is no longer the liquid you need just to kickstart your day, but rather a mandatory beverage for people all over the world.

From early morning to late at night, ready-to-drink to ones that took longer to prepare, at the comfort of one’s home to the rapid-growing local coffeeshops, the expansion of coffee continues through a wider range of categories, distribution channels, and occasions; driving both value and volume growth in the near to mid-term future. It really is a world of coffee after all.