From the craze of the convenient yet flavorful Kopi Susu to the emergence of uniquely-decorated independent coffee shops everywhere, The Culture of Coffee in Indonesia are surely growing for the better. Here are 5 things that you need to know:

  • Price sensitive nature and tend to prioritize convenience in every aspect.

  • Online food shopping and meal delivery services are growing robustly, making Indonesia on track to be the largest e-commerce market in Asia.

  • Craze of the convenient yet delicious Kopi Susu has proven that our market taste and awareness of coffee is moving to a higher quality.

  • Cafés and restaurants in shopping centre has become the go-to place to work or socialise, driven by growth of Indonesian social media activity

  • Independent coffee shops attracts millenials through unique decor and beautifully plated dishes, something that established brands lacking.