What stretch from the mountains of Himalaya to the coral reefs of New Zealand, has extensive variation of climate, and also brimming with great diversity of culture? It’s no other than the vast region of Asia Pacific; the region with highest growing economy rate, and the region with fastest growing coffee market (after Latin America)

The market is driven by low value categories such as instant coffee and fresh coffee, and with a 19% CAGR retail value, Indonesia holds the second place as the second largest and fastest growing market in Asia Pacific!